Our Story

Born from the shared passion of seven sisters, Unbox began its journey in 2019 in Amman, Jordan, fueled by a love for fashion and a vision of empowerment. Our humble beginnings saw us carrying ready fashion products as personal luggage, a testament to our dedication and determination.

For two years, we embraced every aspect of our brand with our own hands - from curating styles to pricing, selling, and hand-delivering each product to our customers. It wasn't easy, but our collective drive and commitment led us to take a leap of faith, leaving behind our jobs to nurture and grow Unbox.

Today, after four years of relentless dedication, we've evolved from reselling to creating our own designs and fabrications. The launch of 'Unbox Shoes' and 'Unbox UAE' further expands our reach and impact. Our mission remains unchanged - to empower women through our inspiring journey and fashion creations.

Looking ahead, we are steadfast in our commitment to sustainability, aiming for sustainable fabrications, production, and timeless styles. Our ultimate goal? To be a part of every woman's closet, resonating with their individuality and empowering them to unbox their unique style and confidence.